Listing Fees

How much does it cost to advertise on Listing Fees Listing Fees fees can be split into two main categories: 1. Standard Listing Fees, and 2. Upgrade Fees. Both the standard listing fees as well as upgrade fees are different for sales and rentals. Please note that these fees are For Sale By Owner’s fees to advertise on and not REA’s own fees to agents or vendors.

The cost for standard listings to advertise a sale property on varies from $699 to $969, listed until sold. Listing fees for rental properties vary from $149 to $199, listed until leased.

The cost for upgrades varies from suburb to suburb and changes over time, depending on the market. If you’d like a precise quote, please get in touch and we will be happy to provide you with up-to-date quotes from the various upgrades available.

Here is an overview of the three main advantages of using For Sale By Owner to advertise your property:

It's One Of The Cheapest Ways To Advertise On Realestate Com Au

When using a traditional real estate agent to sell your home, you will need to pay adverting costs as well as a commission when you sell. This makes selling with a traditional agent a very expensive exercise. By selling yourself and using our services to advertise, you can save a very significant amount of money. Agencies may also push you to upgrade your listing, which is often quite expensive and not necessary.

There are definitely instances where we would recommend a property listing be upgraded. But for most listings, this is simply not necessary. The money spent on an upgrade can often better be spent on things like getting professional photography done.

Here you can find some more information about the cost of listing on

You Won't Have To Pay Real Estate Commissions

Commission fees for the sale of real estate in Australia are very high. On an average of $650,000 property, you can expect to pay around $15,000 in commission to the agent. Selling your property without an agent can therefore save you a very significant amount of money.

Selling privately does mean more work for you. You will need to conduct inspections of the property yourself and will need to speak with buyers directly. For most people, this is well worth the extra work, given how much money there is to be saved.

It’s not just about saving money on commission fees though. You know your property better than anyone, and in many cases, buyers much prefer to deal with the owner directly.

You'll Have Full Control Of The Marketing Campaign

Some real estate agents are excellent at their job and are highly motivated to achieve a good result for the client. This is not the case for all agents though, and being stuck with an agent who is not pro-actively working as hard as possible to sell your property can be a very frustrating state of affairs.

Virtually all agents will require a signed authority which often has an additional month beyond the expiry of your agreement with them. If someone were to buy your property during that time, the commission will also be payable to them. By selling your property privately and without an agent, you can avoid the frustration of having to deal with an agent who is not performing at a high enough level. Listing Fees

In terms of advertising on and the listing fees and costs for doing so, here are some answers to questions we frequently get asked:

1. Do I pay directly? Listing Fees

No, the listing fees relate to the sale and rental packages offered by For Sale By Owner and are payable to use. It is not possible to list a property for sale directly on unless you are a licensed real estate agent. By advertising your property through us, however, you are able to have your property listed on their website. For Sale By Owner holds an agency account REA, and we are licensed throughout Australia.

What sets us apart from traditional agencies, is that we do not offer some of the services that traditional agencies offer, such as attending “Open For Inspections”. This is something that you, the vendor, will need to do. Unlike other agencies, we do not charge any commissions on the sale of your property. This is where the real advantage is. Regardless of what is the cheapest way to advertise on, not having to pay commissions can means savings of tens of thousands of dollars.

2. Will my property be a standard listing? Listing Fees

Yes, by default all our adverts are standard listings on We can provide a custom offer to you though if you would like your listing to include an upgrade from the moment it is published. Alternatively, you may like to see how things go for a while first. In many cases, our customers are able to sell quite quickly, without an upgrade being necessary at all. If you are interested in upgrading your listing, please contact us.

We will be happy to provide quotes for all upgrade types, as well as an indication of how far up in search results your property may go. If you have purchased an upgrade when first signing up with us, you can choose to have the upgrade implemented from the minute your listing is first published, or for it to be added at a later date.

3. Is it possible to pay a new listing fee to refresh my listing? Listing Fees

No, this is not permitted. If you would like to increase your property’s prominence in search results, the best option is to purchase one of their upgrades. Refreshing a listing so as to make it appear higher in search results is not permitted by They have robust systems in place to prevent agents from doing this, as it can give them an unfair advantage. It can also give buyers an incorrect idea of how long a property has been on the market.

4. Is a discount possible for multiple property listing? Listing Fees

Yes. In most cases, we can offer a discount if you are either advertising more than one property or would like to simultaneously advertise your property for sale and for rent at the same time. This will require two separate listings, and your property will then also appear in both the sale and rental sections of

If you have previously listed a property with us and would like to list another, we are also happy to offer you a discount on your second or subsequent listings. Please contact us if this is the case, and we’ll be happy to send you a custom offer for this.

5. Can I upgrade my listing at a later stage? Listing Fees

Yes. You can purchase and implement an upgrade at any stage. Upgrades are generally available for 30 and 45-day blocks. It can sometimes be a good idea to implement an upgrade at a later stage rather than when you first list. Listings gradually move down the list as newer properties are listed, and implementing an upgrade after some time is one way of maximising the benefits of this. Please bear in mind that the majority of listings actually sell without ever having been upgraded. If a buyer is looking to buy in a particular suburb, they will generally view all properties. It is not the same as a Google result, where someone may only click on the first few links.

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